Case Study by Quill SEO

Case Study Quill SEO Cambridge Heating and Cooling Dominates Local Search Results (1)

Cambridge Heating and Cooling Dominates Local Search Results – Quill SEO Case Study 


In the competitive world of HVAC services, standing out from the crowd and attracting high-quality leads is crucial for success. Quill SEO, a leading SEO company for HVAC and plumbing businesses, has a proven track record of helping clients dominate their local markets. In this case study, we showcase how we helped Cambridge Heating and Cooling, an award-winning HVAC company in the Greater Toronto Area, achieve their goals and generate more revenue through strategic SEO.

About Client:

Cambridge Heating and Cooling is an award-winning top heating and cooling company serving the Greater Toronto Area. Their success is built on a foundation of innovative business practices and an unwavering commitment to customer satisfaction. With a 24/7 service and installation department, Cambridge Heating and Cooling ensures the best rates in the market and never charges extra for nights, weekends, or holidays. Their highly trained employees perform top-quality work at competitive prices, focusing on customer needs and transparency.

Client’s Website and GBP URL:


Google Business Profile: 


Cambridge Heating and Cooling approached Quill SEO with the objective of ranking higher in their service area in Canada. They sought to improve their online visibility and attract more qualified leads from their target markets.


1. Generate high-quality leads through organic search

2. Increase revenue by attracting more customers

3. Become the dominant HVAC company in Ajax, Canada, and nearby cities


The primary challenge faced by Cambridge Heating and Cooling was generating high-quality organic leads. Despite their excellent reputation and award-winning services, they struggled to rank well in search results and attract potential customers searching for HVAC services online.


To help Cambridge Heating and Cooling achieve their goals, Quill SEO implemented a targeted SEO strategy focused on ranking for their primary keyword, “cambridge heating and cooling.” Our team conducted in-depth keyword research, optimized their website content, and built high-quality backlinks to improve their search engine rankings.

We also optimized their Google Business Profile to ensure maximum visibility in local search results. By leveraging Google Maps marketing and local SEO best practices, we helped Cambridge Heating and Cooling appear prominently when potential customers searched for HVAC services in their area.


Through our strategic SEO efforts, Cambridge Heating and Cooling experienced significant improvements in their online presence and lead generation:

1. Increased organic search visibility for target keywords

2. Higher rankings in local search results, including Google Maps

3. More high-quality leads from potential customers in their service area

4. Increased exposure and brand recognition in Ajax, Canada, and nearby cities

5. Growth in revenue and market share as a result of improved online visibility

By dominating local search results, Cambridge Heating and Cooling was able to attract more customers, generate more leads, and establish themselves as the go-to HVAC company in their region.

About Quill SEO:

Quill SEO is the leading SEO company for HVAC and plumbing companies. Our goal is to help HVAC and plumbing companies generate revenue from their vicinity and increase their share of voice in their local industry. With our proven strategies and in-depth understanding of the HVAC and plumbing market, we enable our clients to outrank their competitors, attract more customers, and grow their business.

Contact Us to Grow Your HVAC Business Now: 

Ready to dominate your local market and generate more high-quality leads like Cambridge Heating and Cooling? Partner with Quill SEO and let us help you unlock the full potential of your online presence. Purchase our starter plan or contact us today to schedule a consultation and learn how we can tailor our SEO strategies to your specific needs.

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